Social Media & Content Strategist

Sales · London, Greater London
Department Sales
Employment Type Contractor
Minimum Experience Mid-level

Company Overview

ProFinda is pioneering “Workforce Optimization”. This emerging £2.8bn software category will transform organisational productivity and the employee talent agenda. With our unique technology, our global clients and channel partnerships we are entering a massively exciting growth phase.

ProFinda is headquartered in London.  Since going live in 2011, we have become an award-winning enterprise technology solution with a focus on professional services and other knowledge-driven industries.

These organisations have been spending millions on talent systems that have not given them the information they need about their own employee’s skills, let alone their total talent pool including contingent and alumni workers. As a result, employees are left unengaged and under-utilised while these organisations spend more money sourcing contingent workers to fill the gap, and not necessarily the right ones.

ProFinda is a workforce optimization platform that maps the skills, knowledge, and expertise available across an organisation's total talent supply chain of internal, contingent and alumni workers. By implementing ProFinda, a company can now match their available talent internally and externally with the right opportunities at the right time, increasing engagement, productivity, and efficiency while decreasing costs. We use our proprietary skills ontology and machine learning to build an accurate knowledge base of the skills and experiences of employees, contractors, and alumni for major enterprises.

We believe we are changing the way companies think about their people and the way people think about their own careers, by making the total talent pool a reality. To take customers on this journey we need to win their confidence, excel at delivery and continually delight them as the product grows and changes. We treat each client like they were our first and want to find people who are as passionate as we are about client successes.

Role Overview

ProFinda needs to immediately reboot its social media presence on Linkedin and Twitter.  We are looking for a talented Social Media & Content Strategist to construct a cohesive content strategy with a focus on thought leadership, networking around our key stakeholders, ProFinda News and commentary around - skills, resourcing and workforce optimization.  You will be responsible for creating original text and/or video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.


  • Design and implement social media strategy to align with business goals
  • Generate, edit, publish and share engaging content, minimum 3 times/week (e.g. original text, photos, videos and news) via Profinder’s Linkedin and Twitter accounts.
  • Provide content for our CEO’s Linkedin and Twitter accounts.
  • Collaborate with other departments to ensure brand consistency
  • Communicate with followers and respond to comments in a timely manner.
  • Suggest and implement new features to develop brand awareness.
  • Weekly reports on progress, analytics and suggestions to improve (new strategies, trends across high performing posts, top/new SEO terms, budget requests).



Proven work experience as a Social Media/Content Strategist or similar role.  Excellent copywriter and creative digital conversationalists with demonstrable social networking experience and social analytics tools knowledge. Strong communicator on social media, as well as within the Profinda group to provide internal education and a clear vision as to your social media/content strategy.


Self-starter with a positive attitude, detail-oriented with good multitasking and time management skills. Fluency in English. Experience using social media for business.

ProFinda’s culture 

ProFinda technology first launched in 2011 and we continue to evolve our culture to remain innovative and collaborative. Each member of our team is constantly influencing and refining our culture. We’re focused on making the future of work the reality of work for our clients today, so we live by example in what may be best described as a collaborative, team-first, horizontal culture. Everyone pitches in and everyone shares the success. 


Corporate Social Responsibility

The ProFinda platform will make a difference to many great causes globally and we are constantly looking at ways we can make a genuine impact on these important issues. Our engagement across a number of ‘for good’ organisations is growing and it is something we encourage all of our team to participate in.




Christina Tancredi

Talent Acquisition Lead


At Profinda, we are committed to being an equal opportunity employer and value diversity. All applicants and teammates are encouraged to apply without regard to race, ethnicity, color, age, sex, religion, national origin, pregnancy, sexual orientation, gender identity, physical or mental disability, national origin, marital status or any other basis covered by appropriate law. All employment is determined on the basis of qualifications, merit, and business need.

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  • Location
    London, Greater London
  • Department
  • Employment Type
  • Minimum Experience